SUGAR Cosmetics: Brand Story to Marketing Success Overview
SUGAR Cosmetics was started by husband-wife duo Vineeta Singh (CEO) and Kaushik Mukherjee (COO). Both met while pursuing their MBA at IIM Ahmedabad — Vineeta had studied electrical engineering at IIT Madras, while Kaushik came from BITS Pilani. Despite lucrative job offers during campus placements in 2007-08, the pair chose entrepreneurship over conventional careers. Vineeta … Read more